Brand manual
The basics of design
The brand manual contains the basic content (e.g. the mission statement of RPTU and the name) and the design concept (e.g. fonts, colors and color combinations and design elements) on which the following templates are based. The brand manual currently contains the first five chapters and will be supplemented in the coming weeks with additional chapters and descriptions of the individual templates.
- Brand manualDownload 838 KB
Name of the university
In the Basic Regulations (as well as in the Brand Manual) you will find the name of the university as well as its short names and the abbreviation as follows:
- Name: "University of Kaiserslautern-Landau"
- English name: "University of Kaiserslautern-Landau"
- Short name: "RPTU Kaiserslautern-Landau"
- Abbreviation: "Rhineland-Palatinate Technical University"
- Abbreviation: "RPTU"
When using the short name (RPTU Kaiserslautern-Landau) or the abbreviation (RPTU), please make sure that it is clear from the general context that RPTU is a university. Otherwise, please use the full name or otherwise ensure that the RPTU is clearly recognizable as a university.
The possibilities of naming in the English-speaking environment:
The Basic Regulations (as well as the Brand Manual) also specify the name in the international environment to be used for all official English-language documents: 'University of Kaiserslautern-Landau'. If this name is chosen without the possible alternative abbreviation "RPTU Kaiserslautern-Landau", the abbreviation should be recognizable in the immediate context, e.g. by using the logo or the abbreviation in the text, e.g. "University of Kaiserslautern-Landau (RPTU)".
According to the decision of the Presidential Board (dated 25.01.2023), only the short name can be used for suitable purposes, e.g. scientific publications or public relations materials, in an international environment: "RPTU Kaiserslautern-Landau". This name should only be used if it is recognizable from the immediate context or the general context that RPTU is a scientific institution or a university (see above).
The logo at RPTU
With the logo and the colors, RPTU has a recognizable, modern and unique look that reflects the diversity and dynamism of our university with its variability. The logo generator helps you to take full advantage of this variability and use it correctly.
To the logo generator
- RPTU standard logoDownload 146 KB
- RPTU logo short version (svg): black & whiteDownload 4 KB
- U-icon (svg): black & whiteDownload 3 KB
- RPTU Logo short version (png): coloredDownload 361 KB
- U-icon (png): coloredDownload 522 KB
Templates for standard applications
Business cards
Below you will find templates for business cards in portrait and landscape format (each with and without QR code). The business cards can be ordered in all RPTU colors from Foto-Repro by e-mail to druckerei(at)verw.uni-kl.de
- Portrait format (with QR code)Download 32 KB
- Portrait format (without QR code)Download 27 KB
- Landscape format (with QR code)Download 32 KB
- Landscape format (without QR code)Download 28 KB
Social Media Kit
- Facebook.zipDownload 3 MB
- Instagram.zipDownload 232 KB
- LinkedIn.zipDownload 4 MB
- Twitter.zipDownload 1 MB
- YouTube.zipDownload 590 KB
RPTU house font
- Red Hat Text (RPTU house font)Download 353 KB
- Red Hat Mono (for equal spacing in number series)Download 2 MB
E-Mail signature banner
- E-mail banner motif 1 GermanDownload 1 MB
- E-mail banner motif 2 GermanDownload 1 MB
- E-mail banner motif 1 EnglishDownload 2 MB
- E-mail banner motif 2 EnglishDownload 1 MB
Templates for Indesign
Ordering printed matter
Door signage
- Template for door signage (with logo)Download 3 MB
- Template for door signage (without logo)Download 3 MB
RPTU sticker
With the RPTU sticker, publications can still be used in 2023 and you can use up old stocks. Can be ordered from Foto-Repro by e-mail to druckerei(at)rptu.de
Image database
All members of RPTU (students and employees) can now download 30 images per month free of charge and use them license-free. Students can use the images, vectors or videos in their coursework and assignments and lecturers can use them for lectures, presentations, course material, homepages, etc. With the conclusion of the user agreement, the images downloaded in Landau during UKOLD times can continue to be used as usual. All information on usage can be found at www.colourbox.de/faq/educational
To gain access, register at www.colourbox.de/education with your RPTU e-mail address and enter the code for the training license:
4895017144008
The license code is updated annually. The above code expires on September 1, 2024. We will inform you by email as soon as the new code is published and will also make it available on the fire portal.